A strategy allows us to formulate a compelling value proposition right from the start, explore the most effective tools and channels for our niche, study competitors’ strategies in depth, and find the best practice in our niche. And to set up effective approaches for clients, to understand what investments are needed in digital and how these investments will pay off.
Digital strategy defines:
- Product: value proposition, positioning, differentiation from competitors.
- Target audience: portraits, insights, triggers, relevant channels.
- Customer journey map (CJM).
- Content: messages, offers, topics and content formats.
- Website: structure, content, functionality, integrations.
- Promotion: channels, platforms, KPI – target actions, metrics.
Having a strategy means having answers to all key questions related to digital promotion:
- How to find our customers and what messages should we share with them?
- What should the digital marketing system be to meet your business's challenges?
- How much money should be spent (and on what specifically) to achieve predicted results?
- Plus, let's do the timeline – a step–by–step action plan to achieve the expected results with projects list and budgets on a monthly basis.
