However, finding something really valuable is so difficult – hundreds of webinars, lectures, conferences promising a land of milk and honey, and in the end – argh! and "Buy Our Top Secret Course For $ 1000, Today At Half Price." The organizers of EasyConf attracted real entrepreneurs with successful case studies as speakers. Our task was to make it clear to users that this is about real experience, it’s all about working things. Real business, no bullshit. The organizers and we focused not only on what we say, but also on how we say. Meaningfully. Specifically. Frankly. And xtra-chairs were delivered on the day of the conference.

But Alpha and Omega of Easy China Business are their regular customers. Therefore, I would like to highlight the complex incentive system developed personally by Dmitry Belousov, the head of the business. Through the functionality of a personal account, we have implemented a system of dynamic discounts and a multi-level pricing policy, depending on the volume and a wide variety of achievements in purchases. That motivates casual buyers to become loyal and loyal customers to increase the size and frequency of purchases.

Every entrepreneur, if he is a persistent and purposeful person, has this moment when his business grows out of "baby pants". At this point, if not earlier, the understanding comes that an emotional connection with a client is no less important than a good deal. This is the moment when “sell-buy-sell” is replaced by “remember-hit-tie”. It is becoming not enough just to offer the best price and terms. You need additional value, which will allow you to move yourself away from competitors and make customers fall in love with you. Design is one of the key tools that help accomplish this task.